Revenue Management, CRM and Hotel Guest Loyalty in Challenging Times (Part 2)
Albert BarraMay 26, 2026 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
During periods of economic stagnation, hotels need strategies to protect profitability and remain attractive to investors. Smart, segmented pricing, effective RevPAR optimisation and customer-focused revenue management can help avoid damaging rate wars while supporting long-term brand value and guest loyalty.
The stagnation also brings with it a drought in hotel investment. When the economy drifts into a vacuum, hotels tend to curtail capital for new projects and refurbishments. Investor appeal also declines…
What can be done to reverse this situation, generate sufficient profits, resume growth and attract investors?
Your free access includes 6 reads per week. Subscribe to continue now.
We use necessary cookies to make the site work and, only with your permission, optional cookies for analytics, personalisation and marketing. You can change your choice at any time.