Beyond the Red Hammer: How Hotels Can Think Differently to Stand Out
Albert BarraApril 22, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
The most obvious ideas can be the most dangerous for your hotel. Discover how to move beyond generic concepts and create authentic, memorable guest experiences with purpose, character and soul.
We often think we are more creative than we really are. We face a new challenge, a presentation, a campaign, a refurbishment, and enthusiastically throw out ideas. But if we are honest—truly honest—our first thoughts are often neither brilliant nor new. They are simply the easiest ones. The most familiar. The most obvious.
Like the famous “red hammer”.
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