Hotel Strategy
Google Enters the Last Mile of Hotel Booking
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Hotel Strategy
7 articles available in English.
NEW PUBLICATIONS
Keep reading
Hotel Strategy
The Door, the Rate, and the Red Line of Hotel Positioning
Hotel positioning becomes real when it defines the demand you want to attract, the price that protects your proposition, and the business you are…
Hotel Strategy
The Invisible Guest: Why the Hotel Experience Belongs to More Than the Booker
A hotel stay rarely belongs to one person alone. The booker may not be the payer, decision-maker, primary user of services or the person…
Recommended Publications
Revenue Management Without Discounting: How to Sell Uncertain Hotel Capacity
When demand becomes unpredictable, lowering rates can feel like a way to regain control—but it often gives away margin without creating incremental bookings. A…
Premium Publications
AI Shouldn’t Give Hotels More Answers. It Should Help Us Make Better Decisions
Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…
Recommended Publications
Hotel Strategy Is Not About Deciding What to Do. It Is About Deciding What Not to Do
Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…
Premium Publications
Anatomy of an Irrelevant Hotel Product
Most hotels are not truly competing through differentiation. They are fighting to survive in a market where their proposition is unclear or irrelevant. This…