Hotel Strategy
Google Enters the Last Mile of Hotel Booking
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
3 articles available in English.
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Artificial Intelligence will not eliminate Revenue Management, but it will reduce the value of professionals who limit themselves to producing forecasts, reviewing rates and…
Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…