Strategic Planning

Hotel Strategy

The Invisible Guest: Why the Hotel Experience Belongs to More Than the Booker

A hotel stay rarely belongs to one person alone. The booker may not be the payer, decision-maker, primary user of services or the person…

Recommended Publications

Revenue Management Without Discounting: How to Sell Uncertain Hotel Capacity

When demand becomes unpredictable, lowering rates can feel like a way to regain control—but it often gives away margin without creating incremental bookings. A…

Premium Publications

AI Shouldn’t Give Hotels More Answers. It Should Help Us Make Better Decisions

Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…

Recommended Publications

Hotel Strategy Is Not About Deciding What to Do. It Is About Deciding What Not to Do

Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…

Premium Publications

Anatomy of an Irrelevant Hotel Product

Most hotels are not truly competing through differentiation. They are fighting to survive in a market where their proposition is unclear or irrelevant. This…

Premium Publications

The Invisible Journey of Hotel Talent

An in-depth look at competency-based learning in hospitality, exploring how talent’s psychological states shape hotel culture, execution, leadership and operational excellence. The article connects…

Strategic Planning

The Real Cost of Lacking a Hotel Identity

Trying to appeal to everyone is one of the most expensive decisions a hotel can make. When a property fails to define what it…

Strategic Planning

The Ideal Guest Strategy

Defining the ideal guest is one of the most important strategic decisions in hospitality. This article presents a practical framework to identify the guest…