Hotel Strategy
Google Enters the Last Mile of Hotel Booking
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
4 articles available in English.
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…
Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…
Trying to appeal to everyone is one of the most expensive decisions a hotel can make. When a property fails to define what it…