Recommended Publications

Recommended Publications

Every Hour of a Hotel Room Has a Price—and a Cost

A hotel room is not simply inventory sold by the night. Every hour between one guest’s departure and the next guest’s arrival has an…

Recommended Publications

Revenue Management Without Discounting: How to Sell Uncertain Hotel Capacity

When demand becomes unpredictable, lowering rates can feel like a way to regain control—but it often gives away margin without creating incremental bookings. A…

Recommended Publications

Handling Difficult Hotel Guests: A Challenge for Hospitality Staff

Learn how to handle difficult hotel guests with empathy, effective communication and a well-trained team. Explore practical strategies for managing challenging situations and turning…

Recommended Publications

The Survey Is Dead. Long Live the Conversation

Traditional guest satisfaction surveys are losing effectiveness: they arrive too late, create friction and deliver increasingly limited insight. Hospitality needs to move towards conversational…

Recommended Publications

Hotel Strategy Is Not About Deciding What to Do. It Is About Deciding What Not to Do

Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…