Hotel Strategy
Google Enters the Last Mile of Hotel Booking
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
4 articles available in English.
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Trying to appeal to everyone is one of the most expensive decisions a hotel can make. When a property fails to define what it…
Defining the ideal guest is one of the most important strategic decisions in hospitality. This article presents a practical framework to identify the guest…
Marketing is essential for any hotel or hotel group. It builds demand, strengthens the brand and improves long-term guest relationships. Here I look at…