Hotel Strategy
Google Enters the Last Mile of Hotel Booking
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
5 articles available in English.
Google AI Mode can now help travellers discover, compare and book hotels within a single conversation. The shift shortens the booking funnel, reduces website…
Hotel positioning becomes real when it defines the demand you want to attract, the price that protects your proposition, and the business you are…
Traditional guest satisfaction surveys are losing effectiveness: they arrive too late, create friction and deliver increasingly limited insight. Hospitality needs to move towards conversational…
Trying to appeal to everyone is one of the most expensive decisions a hotel can make. When a property fails to define what it…
Defining the ideal guest is one of the most important strategic decisions in hospitality. This article presents a practical framework to identify the guest…