Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
7 articles available in English.
Management by Objectives (MBO) is a framework for defining and managing organisational goals. It can improve alignment and productivity, but poorly designed implementation may…
For years, hospitality has focused on understanding what guests want and how they feel. But there is a less explored third dimension of guest…
Learn how to handle difficult hotel guests with empathy, effective communication and a well-trained team. Explore practical strategies for managing challenging situations and turning…
Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…
Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…
Aligning employee experience (EX) and customer experience (CX) is not a luxury but an essential hotel brand strategy. When teams genuinely live the service…
Marketing is essential for any hotel or hotel group. It builds demand, strengthens the brand and improves long-term guest relationships. Here I look at…